What if our textile waste could become something meaningful? That idea sparked the creation of the W8STED sock, made entirely from production scraps. It is our way of turning waste into something with purpose.

Chic, cool, and zero-waste. We've hacked the fashion game to bring you truly circular garments that speak volumes in both looks and principles. This is a limited-edition, 100 piece collection, available only once a year.

Get cash back for your preloved pieces and help reduce textile waste. Our circular fashion program extends garment life, cuts carbon emissions, and promotes inclusive, affordable, and eco-conscious style.

The program extends the life of your garments with expert mending, adjustments, and care. By keeping your pieces looking and feeling new, we honor our commitment to circular fashion and reduce textile waste.

Our Fibre Lab is dedicated to developing sustainable, circular textiles. In collaboration with the University of Manitoba, we’ve studied the biodegradability of our materials through an NSERC-funded project, and we’re working with a fabric institute to create innovative, eco-friendly fabrics.

Anne Mulaire Clean50 Winner of 2025: Leading the Way in Sustainable Fashion and Circular Innovation.