Thoughts Behind the Initiative - Why did we create the Return to Nature Program?
It's no surprise that Mother Nature is at the heart of what we do.
Our Return to Nature Initiative is an aggressive four-year environmental plan aimed to ensure all our clothes are made with recycled, regenerative, or renewable fabrics. It's an ambitious goal that we plan to hit by 2025.
Moving into being a circular brand, we recognized the need for more fashion brands to offer repair and mending services to their customers. We believe repairs should be the first intervention to extend the lifespan of clothing within a circular model. We also feel it should just become a normal part of the overall ownership experience. Our Refresh program was built upon these assumptions.
Are you tired of brands just pushing products, cutting corners, and not taking care of our planet? Here at Anne Mulaire, we're taking responsibility for what we make, what we produce, and what we waste. We want to help extend the life of your garments and offer you a better way to invest in your clothing.
We know that while making the transition to more sustainable fashion can be overwhelming, and sometimes knowing where to start is the hardest part. That's why we've created easy repair service system you can use to get extra wear out of your existing clothes.
Starting June 7, 2022, choosing between tossing your Anne Mulaire products away or hanging onto them will be simple! We not only guarantee our clothing free from holes, rips, or tears, we will mend them for free within the first 90 days of purchase. After that, simply choose an easy level of repair services and we will get your clothing up and running again. Give your Anne Mulaire a little TLC and keep what you love and love what you keep.
Stay tuned to learn more about our Return to Nature Initiative and see how we are building a completely in-house circular ecosystem within the fashion industry.